Portfolio
Rhein German Language Institute
About Rhein German :
Established in 2013, Rhein German Language Institute specializes in German language training for students, homemakers, and professionals. With both in-person and online courses, the institute provides high-quality language education, led by founder Mrs. Rupali Sawant (M.Com, DBM), who brings extensive expertise from her time in Germany and her advanced Goethe C1 certification.
Challenge :
The client initially operated under the domain germanlanguagetrainer.com with an outdated website and low-quality content. The institute lacked a strong brand identity, and its website failed to effectively communicate its offerings. Additionally, the absence of engaging visuals and a professional structure made it difficult to attract students online.
Solution :
We conducted a brand strategy session, leading to the rebranding of the institute as Rhein German, inspired by Germany’s lifeline, the Rhine River. A memorable logo was designed to reflect the new identity, and we developed compelling content tailored to different target audiences. The website was structured with an FAQ section for each page to enhance user engagement. Additionally, we encouraged a professional photoshoot to position Mrs. Sawant as the face of the institute. The new website featured a strong, welcoming banner message:
“Welcome to Rhein German – Say ‘Ja’ to Opportunities, Learn German with Rhein German!” (Where Ja means Yes in German)
The final result was a visually appealing, highly functional website that effectively communicates Rhein German’s expertise and attracts a broader audience.
Client Details
Rhein German Language Institute
https://RheinGerman.com
Service Provided
Brand Strategy, Logo Design, Stationery Design, Content Writing, Website Design
Project Timeline
2-3 days research, 3 days content writing, 3 days logo design, 7 days website design