Portfolio

Misaa Crafts

About Misaa Handicrafts :

Founded by Meeraa Savla, an internationally certified artist, Misaa Handicrafts is a one-stop destination for craft supplies, handcrafted home décor, and professional art courses. With expertise in decoupage, terrazzo, mixed media, and resin art, Misaa has successfully trained 3,000+ students and served 5,000+ clients, offering high-quality materials and custom gifting solutions.

Challenge :

Despite previously working with two website designers, Misaa’s initial e-commerce storefront lacked appeal and failed to reflect the luxury and aesthetic appeal of handcrafted home décor. The site was functional but uninspiring, focusing solely on repeat material orders rather than positioning Meeraa Savla as an artist and Misaa as a lifestyle brand.

Solution :

We conducted a discovery session to redefine the website strategy. Instead of a plain e-commerce store, we designed a comprehensive website that showcased:
✅ Meeraa Savla – The Artist, featuring her journey and achievements
✅ A Classy Home Décor Collection, highlighting her exclusive designs
✅ A Media Gallery, visually displaying past projects
✅ Workshops & Courses, helping students learn and grow in the field
✅ An E-commerce Storefront, optimized for seamless repeat orders
✅ A Blog Section, educating students on turning their passion into a career

The result was a visually stunning, strategically structured website that not only improved Misaa’s brand positioning but also significantly enhanced user experience and engagement. The client was extremely satisfied with the transformation.